Google sends personalized growth plans to advertisers, pushing AI-driven solutions
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Google AI Overview-organic ranking overlap drops after core update
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
Get the newsletter search marketers rely on.
Google Search to redirect its country level TLDs to Google.com
Google will gradually roll out this change over the coming months.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
How and why to ‘be the primary source’ for organic search
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
Google’s anti-privacy bill push sparks outrage among advertisers
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
Temu pulls its U.S. Google Shopping ads
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Google AI Overview-organic ranking overlap drops after core update
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
Join Google, Chewy, and Amazon at SMX Advanced!
Don't miss your chance to connect with search marketers from some of the most iconic companies on the planet.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
Make 2025 the year you take home the highest honor in search
Boost company morale, attract new business, and earn the right to call yourself "award-winning". Enter the Search Engine Land Awards today!
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
Marin Software plans to shut down after years of decline
Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.
Google Performance Max gets new customer goals, image controls
Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
A testing primer for B2B paid social creative optimization
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google to expand Discover to Google’s desktop homepage
Google has been testing this for years, but kicked up its testing over the past several days.
3 ways to optimize for AI search bots
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
Personal SEO: How to get found and stand out
Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.
How AI-powered search is reshaping SEO (and what to do about it)
From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
The uncontested paid search problem—and what it’s costing you
You may be bidding against yourself on Google without even knowing it.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta's platforms.
Google AI Mode lets you ask questions with images
Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Trump extends TikTok sale/shutdown deadline by another 75 days
ByteDance has more time to sell TikTok’s U.S. operations, allowing U.S. brands and businesses to continue marketing on the platform.
Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.